Advertisement Studies

For a while now, we have been studying advertising. We have come to pretty much the end of the unit, which is when we do our big projects. What we’ve been doing for our project is creating three different ads using the techniques we were taught in class. We are working on a tourist ad, an ad for a business, and an earthquake advocacy ad. Today I’m going to be talking about the process of creating the ads and the critique that went along with it.

First, let’s talk about the tourist advertisement, because we started it first. I decided to make the ad about a tree in my front yard that everyone can see when they drive by. Sometimes I sit in the tree and read, so I titled the ad ‘The Reading Tree’. I wanted someone in the tree, so I asked my brother. He really didn’t want to do it, but my mom told him he had to. So he whined and complained until he was in the tree. The photos only took about a minute, so I took them and left my brother to his moping. I used Phoster to make all my ads, because it seemed to work the best. I imported the photo to Phoster, added text, touched it up a bit using the app Sketches, and sent it to Showbie. Here’s my first draft;

The next day in class, we had a critiquing gallery. We faced our iPads out, so everyone could see our ads, and walked around the room. We each had 2 sticky notes, to write something helpful and specific on two different ads. Here are mine;

The helpful comment made absolutely no sense to me, so I took no heed to it. But the specific comment pointed out something I knew I had to fix, so I got right on it. This time I didn’t use Phoster, I used Canva. Canva made it so I could add a background to the text. This is my second draft;

I sent it into Showbie. By this time we were working on the other ads too. So I really had to manage my time well with this homework and various other homework from other teachers. The teacher critiqued draft two, so I fixed a few things using Canva;