This project was all about advertisements and what they mean.  What you see above this is our final project our DCM ad. Myself and the other learners have been working really hard on creating this ad but we can talk about that later right now i am going to tell you about our driving question.

 Our driving question is “How does what we hear read and see effect us”, this is the question all of the PLP 8 learners have been trying to answer for the whole project, and I think I have an idea of the answer.  I think it can influence us in many many different ways. One example is that it can change our opinion on things, like if you see a celebrity saying that a brand is bad and before you watched that ad you might’ve thought it was great but hearing somebody big and powerful who you trust saying it’s bad might make you think they’re right. What we hear see and read can influence us also by changing the amount of stuff that we buy they can make a spend much more money by making products seem more appealing. They can also change how we are as a person by changing will be surround ourselves with. 

now how did i get to that conclusion, well i got to it by the many steps that we did in this project and I am going to tell you about a few of them now. 

Milestone 1 this is the milestone that got it all started without it i wouldn’t be able to tell the message of an ad or find the target audience very well. In this milestone we had to write a paragraph saying what the message and target audience was of an advertisement called welcome home. 

The next important part of the project was a worksheet to have us practised finding the message of an ad. This was the advertising survey. This helped me understand how to find the message in an advertisement. 

The next very important part of this project is milestone 4 the team launch journal. 

This journal we’ve been working on for the whole project.  It was the one we worked with in our advertisement group when we were thinking and creating our advertisement drafts. This was part of the project where my group had difficulties working as a team because we all have different opinions and it was hard to listen to other peoples’. I think this was a very important part  because it was one of the first times i work in a group in grade 8. I have not gotten a mark on this yet.

Next was milestone 6 the most important part of the project it was our final team advertisement. My group had to make an advertisement for Deep Cove Music and we finish just a few days ago. This was probably my favourite part of the project I loved creating the different advertisement drafts, you can see a couple of my individual and group draft below.  Without this advertisement I wouldn’t fully understand how much work goes into creating one and how we must think about the target audience. 

Here are some of my individual and group drafts. 

Individual drafts

Group drafts

Those are all the steps that most helped me to answer the driving question. I enjoyed this project and I love learning about media, message and how to answer the driving question.

I hope to do another project soon.