Medium is The Message Summative post.

How does what we hear, read and see influence us?

the quote above this post was the driving question that got everything started.

this project taught us about the world of graphic design and marketing. Along with dos and donts of advertising, techniques used by professionals, and how to make our own advertisements!

Here is an example of one of the advertisements I made in the process of this project. We got to email back and forth with one of The Raven’s managers to get critiqued on our advertisements, as well as bettering our professional email skills.

 

What I found the most interesting throughout this project was reading ‘The Gospel According to Larry’. I thought the way Larry explained consumerism was very insightful and made me understand the concept a lot better.

Another important part of this project were the Milestones we used to find out there answer to our driving question. Here are a few examples:

^Milestone one (‘Welcome Home” commercial analysis)

 

^Milestone two (Historical media analysis)

 

 

^Milestone three ( Historical advertising analysis)

Here is the photo I decided to do my historical advertising analysis with.

 

In the link below it shows most of the process of our ‘medium is the message’ reflection. It covered our work with advertisements and my learning process to get there, along with a short summary on what we have done so far.

Medium is the message reflection 

After that we were given McLuhan’s passage on ‘Medium is the Message’. In milestone five we had to explain and give examples or connections between ‘The Gospel According to Larry’ and McLuhan’s ‘The Medium is the Message’.

My explanation is below:

 

We also got the amazing chance of getting the amazing chances to get to speak to Derik Hepburn and  Alya Reynolds. Derik Hepburn helped us learn about advertisement and have our advertising drafts critiqued, and Alya taught us about Apple and how they have a different approach to advertising and how important every little detail in Apple is.

Thank you for reading my blog post!

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