For our new project we needed to watch and ad by Apple for there new Apple HomePod Mini. This add was called “Welcome Home” and we needed to watch the add and then write a text analysis on it, so here’s mine.

Video:

Click Here

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Analysis:

-Welcome Home Text Analysis-

I think Apple is selling not only a speaker but with it a whole new feeling in your home, a new sense of freedom away form daily noises and struggles. Away from the hustle of everyday life, surrounded by people, sirens, and the extra roadblocks life puts out there for us. This product makes you feel free, happy, creative, relaxed, and completely you, it helps reconnect with yourself and your surroundings at home.

The girl in the video better known as FKA Twigs dances carefree around her home creating and wrapping herself in a world entirely built of her own imagination. She looks like she’s finally having fun and the weight of the world is off her shoulders. As she dances around she builds new walls and creates new stems of imagination throughout her living space and her heart. I feel like with this new found “power” she finally has the confidence and strength to fight back against things, for example when she tried to bump the wall and it fought back I think that was when she realized the she was empowered in this situation. When she goes through the mirror at the end of the hallway and in towards her other self she hesitates a bit almost like she’s afraid to have fun with herself, like she got so worked into her day to day life that she forgot how to have fun and dance like no one was watching.

The music also plays an equal part throughout the video. Anderson Paak, sings the song playing in the foreground which expresses emotions with the help of nostalgic lyrics, beat changes, and a soulful rhythm throughout the entire piece. He reminds her that “It’s important that we make the best of short time” as the song says in the lyrics. It inspires her to have fun and forgot about the chaos and to live in the moment. The song gives consumers of this product a feeling of youthfulness, happiness, freedom, and boundless creativity in the own way, space, and in there own time. 

The setting and background effects played the biggest part in the video. The way the room bends and shapes itself from something so small and enclosed into this magical and beautiful room made of of all these unusual turns that she made while dancing around kept people interested in the video and showed what the HomePod was really about. It helps show that this project makes room no matter how small or big makes the room feel endless and exciting at every turn or wall making the room feel magical and fun. Her small apartment was transformed and shaped into something beautiful and different showing that the product is meant to make you feel almost like there’s no boundaries to your imagination and freedom. 

Overall the setting, music, and emotions the girl portrayed once all put together made a fascinating advertisement that always kept the watcher on the edge of there seat and made it as so they were almost intertwined with the video itself. They used mixed mediums like dance, music, and art to market there product with a more aesthetically pleasing approach, still while keeping hidden messages about there product through the artistic mediums they chose for this video.

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Why I wanted to share this:

I decided to share this because I’m really proud of my work for this assignment and wanted to share it with more people.

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Merci,

Ines