With my PLP class, we recently just went to Oregon for a field school, you can see my reflection on the trip here. Just like for the Deep Cove business ad, we were given a business that we would be visiting in Oregon and got to create an ad for that business.  The buisness that we got was Highlife Adventures which is if you don’t know, a zip lining place.  

My group and I got the chance to interview the owner of highlife adventures so we could learn a little more about the company and what they would want in their ad. Here is our notes that we took during the interview:

Oregon business ad draft #1

I think that this ad was pretty clean and a little professional looking. On the other hand, nothing is ever perfect at first, there is always something to improve on.  

For our first draft, it was our teacher Ms. Willemse who gave us the feed back on how to improve our ad. She told me to:

-have the “zip into a life long adventure” put into an angle 

-To move the “don’t forget to check out our restaurant” at the bottom

– To make the logo bigger and move to the top corner

– And to change the picture because it looks like one of the people in the picture are scarred. 

Oregon business ad draft #2

I think that I definitely improved on my second draft. I fixed/changed everything that I needed to and that was the feedback that Ms. Willemse gave me. 

This time, we got feedback from our class mates: one that’s positive, one negative, and a question. Here are the things that I need to change:

-make info bigger

-a little less blur

-add website link

Oregon business ad draft #3

In this draft, it didn’t change that much. Even though I did make the info bigger, make it a little less blurry and ad the website link. But still, I felt like there was something that I needed to  change to make the ad “perfect”. 

Oregon business ad draft #4 (Final)

Last draft, well for this draft, we didn’t get any feed back, it was up to us! I felt that something on my ad wasn’t right. So, I experimented with sizes, places, etc. The ad still wasn’t perfect! One of my group members recommended this font app that he used and that worked really well called Typorama. Now I knew that it was perfect! Also, I removed the “also, check out our restaurant” because I thought that it was too much text. Ms. Willemse told me that I had improved a lot and that I did not need to make any more drafts! 

Conclusion 

To conclude, this was a really fun and interesting project to do. I really love that we can get the chance to be creative and be in the place of an advertiser, to experience what they do best.  

Thank you so much for reading! See you in my next blog post! 

-Lexie 😁