In this project we learnt about advertising and we made our own ad for a company. We learnt a lot about how to create an advert but also how much effort is put into a ad. I didn’t realize how much you need to research about the people seeing the advertisement before you even start making it. The main or driving question for this project is “How does what we hear, read, or see influence us?”. This project really helped answer that question because ads play a big part of influencing us. You see them everyday all around you, but do you actually read them? After doing this project I’ve been paying more attention to the advertisements around me and giving them more appreciation. So how do these ads influence us? Well what if we see someone enjoying something we naturally want to get that thing and enjoy it also. So if we see an advertisement with someone happily eating a hamburger usually that would make us want to get one.

 

The in my group that I did this project with are:

–Charlie

–Kai

–Silas

–Jessie

and me

Here’s the final ad we came up with: 

We were having a hard time at the start but after we got past a couple speed bumps we used Mr, Hepburn’s ideas and applied them to our advertisement. I think they worked well and i really like it in the end. We got the Christmas ornament idea from Mr, Hepburn but instead of putting photos in it like he showed us we put the logo. Charlie had the idea to put the photos in the back and i worked on the text colours and fonts.

 

Here is a couple drafts my team and i made before we finished our final advert:

 

 

 

 

 

In this project we had to take pictures of every ad we saw and then keep track of it in the app numbers. We answered questions like who was the target audience or what techniques were used. I took 11 different pictures and answered the questions for them, here’s the grid we put it in.

 

 

 

 

In the start of the whole project we learnt how to put together an ad and different kinds there are. We followed a format and read a short paragraph then made an ad of a company that was given to us. We started with ‘The Raven’ but then changed to ‘Deep Cove Heritage Society’ so here’s one of the first lessons we did to start off the project.

 

 

 

I enjoyed this project and it was very fun creating advertisements. The advertisement my group made is currently being put into the newspaper, that made us feel good. The work we all added things to and worked on for weeks is being put into the newspaper, that means tons of people will see it. I learned a lot about placement and how to position things so they look good. Hopefully I can use the skills I learned in this project soon.