Hey guys! As you’ve seen from my recent post I sent on an awesome field school to Oregon with my PLP 8 cohort. During the trip we were assigned groups to interview a business in order to complete an advertising project similar to the one done in Deep Cove earlier this year.
The outline of the project was to create an ad for the business assigned to your group. My group, Finn, Rhiann, Felix, and Grace were assigned to Marine Discovery Tours in Newport, OR.
As you can see my first draft was really something… during our interview, our “client,” suggested bright colours and family friendly vibes. This draft was messy but did compile some of those aspects.
The second draft for my ad was an improvement no doubt. But it was still missing multiple important aspects such as information, and a clearer perspective on what I was actually selling. This draft was a stepping stone in the process that lead me away from animated crabs and bright yellow cuts.
After receiving critique from my classmates I tried to improve but got stuck in a never ending loop. Drafts 3 and 4 were hardly what I needed to really succeed. During the entire process as a whole, I received helpful critique from my teacher, peers, and even PLP 11’s. Though I received the critique itself, I still struggled with making my ad better.
I think the best to come out of this project was all about the critique I recieved from multiple audiences all liable to have an interest in what I was selling.
Ciara ✌️