In the beginning of this project we started off writing some ‘need to knows’ with our North group, one of our four core learning groups. North (our main group that we would be spending the most time with) South, East and West. In these groups we learned different types of photography, appeals and techniques in advertising, how to analyze advertisements, and reading ‘The Gospel According to Larry’, a seven part book that we had to write power sheets to discuss with our south group.
Soon enough we started our learning track and we began to read ‘The Gospel According to Larry’ two parts at a time. Then once a week we’d meet up with our south groups to discuss our thoughts and our answers for questions we wrote down on our power sheets. After that we started to get more in depth about what makes an advertisement good and some of the techniques that advertisement companies use to draw in the audience. Things such as colours, fonts, and specific wording.
In our East groups we learned a lot about different ways to take photos. Mainly about how different angles and lighting can effect your shots, along with some of the cool effects you can get by editing your photo in the camera app.
Once we were equipped with all the basics we got to pick a local business in the Cove with our North groups to focus on and advertise for. My group chose The Raven, Restaurant,Pub and Liquor Store. We started off making mood boards for the restaurant to get a bit more of a feel for it and the vibe it gave off so we could start working on ideas for our first advertisement draft attempts. While we we were in the discussion phase we also learned how to write a proper business email to ask The Raven if they would accept our request to work with them through this project.
After all our preparing and discussion for potential ad ideas for our business, we were introduced to the app ‘Canva’. In this app we made our first individual drafts following the discussed criteria our group had decided on. We gave each other constructive criticism on what we thought could be changed or improved on; and that’s what we worked on in our second and third drafts.
Here are the drafts:
Here are the three we ended up sending to The Raven for feedback:
Our next step is to receive feedback and edit any changes as per request from our Raven contact.
Thank you for reading, have a lovely day! 🙂