In October of 2018 my class in the Preformance Learning Program ( PLP) took a trip to the Oregon coast. The Main Focus was to learn about Marine and Tectonic Sciences but we also went to focus on Advertising Unit , we were assigned a business in Oregon and my group was assigned Clark’s Restaurant. Clark’s Restaurant is a old american restaurant. The trip started at 6:45 with my group of Kaia (http://www.blog44.ca/kaiar/), Thomas (http://www.blog44.ca/thomasj/), Ben ( http://www.blog44.ca/bend/) and Meg (http://www.blog44.ca/megumib/). We went to Cabella’s as a first stop and it was pretty fun! There was hunting gear, animal models and even a aquarium.

We went to Clarks at lunch at 12:45, I ordered a very delicious chicken and bacon burger. Clark’s was actually one of the best burger places in Washington ( next to Tat’s Delicassen in Seattle). After lunch we had our advertising interview, these are the questions.

Hello we are _________ pleased to meet you, we are doing a field study project on advertising. Would it be possible to talk to your manager about some advertising questions?

0. What do you do?
0. Who are your customers?
0. What is your history like?
0. What kind of ads do you do.
0. What is your advertising style/theme?
0. Do you have or had any promotions?
0. Do you make any new dishes?
0. Is there anything you would not like to showcase?
0. Do you have a logo?
0. What mood do you want to give?

And these are some of the notes for the interview

Notes
– moved next door
– Manager is landlord
– Depends on season
– Summer- regulars, locals
– Website
– Facebook
– Word by mouth
– Radio station
– Fliers
– Specials on weekends
– Major holidays have special stuff
– The milkshakes
– A family business
– All ages
– Burgers and milkshakes are specials – Burger harbour 16 years champion
– Friendly staff
– Cheerful
– Pathos

After these notes and the interview, I created the first ad draft.

This is the feedback I received from my teacher was : it was too complex. Let me explain, the idea of using a blur effect was to out of the box for Clark’s target audience.

This was my second draft, I personally think the color schemes and fonts really aren’t really good on the background.

The third draft had better fonts but the color scheme wasn’t very good  and some of the positions and colours don’t really work.

I did a full reboot of the ad with a fresh design, although the font size wasn’t the best I thought it was a pretty great ad!

This project  taught me about what advertisers do and was really interesting!

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