Over the past five weeks we have learnt that making an advertisement is not a simple process. The driving question for our project was how what we sWe built our skills and knowledge as a group to produce an advert for local business which we are all proud of. Please check out my group members blogs here: Owen Seth Susan
Welcome Home Ad analysis
This advert shows how interesting and exciting advertising can be. It made me think how adverts are made
Historical Media Analysis
Historical Media analysis
Analyzing the historical advert to help me consider how different adverts were in the past and how they have changed. This has helped me understand the importance of knowing the target audience.
Business Mood board
The business mood board helped me learn about arms reach, this meant that we were prepared for our interview with them.
Design Principles Workbook
Background
During the design principles workbook we learned about specific design principles used in media. I found techniques such as alignment useful when designing, it helped make my ad look more professional.
Advertising drafts
I learned how advertisements need many different drafts before they put the final one out because for this particular one I created 3 drafts.
This is my first draft, the business wanted to use the pharmacy font for the writing. The pictures shows the restaurants vibe.
Throughout this project I have learnt about techniques used in media to influence the consumer. When a piece of media is being created the target audience must be considered at every step of the creation process. Advertisers use a combination of design and persuasive techniques, such as pathos, logos and ethos to ensure the advert is effective and targeted.