What if there was a way to completely reverse aging…. FOREVER?

Well, there isn’t, (Sorry) but you can make ads that say there is. And somehow, you might not get sued!

When a person is reading an ad, sometimes they don’t expect it to be true, like in this one, which claims that you can go from elderly to young in just 1 hour. This is a kind of appeal, that pulls you in with fake facts.

 

Another appeal is useless claims, like this one, which describes how 7-Up is ‘safe for babies’. Because babies need soda. There were also a lot more appeals, like making the customer think they’re cool or stating that their product is unique.

Something else that attracts the eye is the Oglevy Formula, which states that the customer will look first at the picture, then the caption, then the headline, then text, then logo.

We used the appeals and the Oglevy Formula to make ads for two companies, a business in Deep Cove called the Cove Creek Gallery, and a business in Oregon, the Hatfield Marine Science Center. The ads we made went through many drafts and we got plenty of feedback.

Here are my drafts for the Cove Creek Gallery ad.

The black and white background caused some problems with text visibility, so I switched to a blue background eventually and wrote on that after moving the pictures around. I used pictures of some of their more memorable art pieces, and put their logo in the corner. This was mostly done on Canva, with some photo editing on Snapseed. I think the final draft is a definite improvement.

Here are the drafts for my Hatfield Marine Science Center ads.

Before we visited the Hatfield Marine Science Center, we figured out that the octopus (Montgomery) was their mascot. We kept this theme after we visited them. They told us what logo to use and what color scheme to use- black and orange. For these ads I used Canva for the formatting, Sketches for the background, Snapseed for the photo editing, and Phonto for the fonts.
I think that if I were to do this project again, I would focus more on how well it read, instead of focusing completely on the photos, even though they need to be eye-catching too.