So far this year in humanities we were making an advertisement. The driving question for this project was “How does what I hear, see, and read, influence us?” To answer that question we had to make and advertisement to learn more about it. For this project in order to learn more about how to make a good advertisement we had to learn more about advertisements. To do that we made a photo library which was where we took photos of advertisements round our community and analyze them. We also made a historical media analysis which is where we looked at an old advertisement and analyzed what techniques were used and how they made that advertisement. Another thing we made to help us gain knowledge was a design principles workbook which is where we made lots of different advertisements about our business using lots of different advertising techniques. Now that we know all about making an advertisement we need to start making up a draft. See my slideshow on how I made mine

Now that I’m done my final advertisement I need to talk to my group about making a group advertisement and how we’re going to send it to our business (Arms Reach Bistro). Once my group talked we thought Mackenzie’s advertisement was the best. We gave her a few pieces of critique, then, we sent the ad to Mr. Hepburn. The feedback we got from Mr. Hepburn was to flip the image put the text on the right and make the background behind the text lighter. After we did that we sent the advertisement to the business. Sadly Arms Reach Bistro hasn’t responded yet, but, we’ve finished the advertisement anyway. My favourite part in the project was taking the photos for the advertisement because I got to eat this really good pasta, hot chocolate, and beet salad, and, it was free! In this project I think I did really well at communicating. Communicating with the business and with my group. One thing I think I could’ve improved on in this project was letting other people also do the work and not trying to do it all because I have team members for a reason. But, overall I think I did really well and I really enjoyed this project. 

So, to answer that question, everything we hear, see, and read, influence us this is because if you hear read or see something you will have an opinion on it even if you say you don’t, in your head you probably do. It won’t always influence us for the better, sometimes it’ll be for the worse. So, I hope that answers your question, How does what I hear, see, and read, influence us?

Check out my team members blog’s at Seth, Susan, Kadin, Mackenzie.

As proof to my learning check out my historical media analysis below!

Historical Media Analysis

Owen Grimwood

Source https://www.crfashionbook.com/culture/g26753337/vintage-coca-cola-ads/ 

Name of Media: 

Print media advertisement 

Who created this message? 

Coca Cola.

What techniques are used to attract my attention? 

A happy family at the fair drinking some Coca Cola saying how good and refreshing it is.

How might different people understand this message differently from me? 

They might think that Coca Cola is a seasonal drink that’s only in the summer.

What lifestyles, values, and points of view are represented in or omitted from this message? 

That Coca Cola will keep you happy and refreshed.

Why was this message sent? Profit and/or power. 

Profit. To get people to buy Coca Cola to feel happy and refreshed.

In paragraph form, who is the target audience of this piece of media? What is the message of this media? 

Families or married couples. I think this because the ad says it will keep you refreshed and happy. It also shows a happy couple in the foreground and another happy couple in the background. It also states that it’ll keep you happy when you’re “out with the family” or taking a break from work.