The end is so close! The fact that we are already at our spring exhibition is crazy! I can’t believe how fast time flies, but instead of reminiscing on the good (and not-so good) times let’s recap the spring exhibition where we created an advertisement campaign!
I sadly was away during Winter Exhibition so I was super excited for my first exhibition!
What Is An Advertisement Campaign?
Ad campaigns are a set of advertisements that focus on a single message. They are intended to meet a specific business goal as well as lead to conversions.
So basically it is multiple pieces of advertisement that relate to the same thing. So if I showed you a t-shirt with a slogan on it, it could also tie back and relate to a regular paper advertisement. Some example of ad campaigns are here is you would like to see them: ⬇️
https://www.peppercontent.io/blog/best-advertisements-ad-campaigns/
Back To Oregon (Even Though I Never Went)
This exhibition was an advertisement campaign! Advertising what? OREGON!!! Even though I technically never went to Oregon I still had so much fun working with my group and creating our advertisement campaign!
You may be thinking “Oh okay cool they are prob just saying go to Oregon or wtv” NOPE! It was a lot more that all started with theses 5 different groups…
Excitement and Escape (Mine 😁)
Discovery and Learning
Challenge and Growth
Connection with Nature
Bonding With Community
Excitement and Escape!?
While my class was in Oregon (and I was in a different time zone) they visited multiple places that touched on every one of these groups main focuses. My group was Excitement and Escape! While in Oregon I’m sure they did a lot of exciting things like Bullwinkles Family Fun Centre and Whale Sight Seeing but the one that we decided to focus on the most was… ZIPLINING!!!!!!
Ziplining seems pretty exciting and fun doesn’t it? Well we thought so, so our entire advertisement campaign is all about the zip line course that my classmates went on in Oregon.
Here are my group members blogs! You should definitely check them out!
I really loved collaborating and creating with my group and although I have worked with a few of them many times before I still think new found new ways to communicate and share our ideas.
Slogan
Our groups slogan was something that they came up with while I was still away but honestly its awesome and I wouldn’t have any other one:
Escape the Ordinary
Embrace the Excitement
I feel like this showcased what we were advertising really well and I also feel like we tied our slogan in well with the rest of our campaign.
Individual Ads 🔄
This is my personal Oregon ad and the reason I added the revision sign to the title is because everyone received at least one while creating these ads. These advertisements had to still tie in with your group and match the advertisement campaign this was really difficult to match everyone’s font and have the same idea but showcase it in different ways. Only once you had received and 👌 emoji were you able to continue (we nay have started before) and In the end we had a lot of successful ads that all looked amazing!
Moving On… And Creating!
Area Layout
These are the areas we would be performing in and we had to prepare everything to fit in that space. We made our props after we had received an 👌 emoji and that meant we could start creating our props and anything else for our presentation. We decided to make a zip line out of some scrap wire a big branch and a curtain rack. I know we sound crazy but it worked! What we did was measure the length of the staircase that we wanted the zip line to go down. We attached one side of the wire to the curtain rack and the other to the branch. You can see the pictures below!
OG Plan
This was our original plan our plan now looks really similar to this one but with the one we ended up with we added a lot more! We deliver water balloons down the zip line like shown in this sketch (drawn by Eloise) then once it reaches the bottom our guests were able to answer a few questions and then if answered correctly they are able to throw a water balloon at any of us. That is our interactive element every group needs one and the reason we chose to let them throw water balloons is because while they were ziplining in Oregon they were dipped in water and we wanted to tie that into our presentation.
Apple Juice and Cookies 🧃🍪
We were giving out apple juice and cookies to our guests that visited our stand because while ziplining they were served those exact things! It was interesting telling people why we were serving those things because I wasn’t there but it was still an overall fun experience!
Exhibition Day!
It’s finally here!!! The day of the spring exhibition!!! I don’t know for sure of everyone was as nervous as me but I was very nervous! Starting at 1:50 we were setting up and getting ready for our guests. My group was near the staircase so that it would be easier to set up a zip line there. When the doors finally opened we had quite a few people ready to pelt water balloons at us. We would tell them about our campaign and also tell them about our pamphlets and show them where we had visited on our Oregon map, we would then explain to them about our zip line we had made and would also explain why we were delivering water balloons down it. After that we would ask them a question and then they would have permission to throw a water balloon at us. Even though we did end up completely soaked it was a lot of fun!
Conclusion
Although we only had a week and a bit to make our exhibition advertisement campaign I think it turned out really well! We did have a few bumps in the road with our decorations and during our presentation running out of water and everyone accidentally getting into a water fight, but it was fine! It was so fun! I hope that for our next exhibition (winter) we will have more time to prepare and it can be even better!
Thank you so much for reading! Stay posted for my next post! 👍